Going down to London for a meeting, the M11 motorway signs had a new message: "
Freight destined for the EU may require new paperwork after 1 November". Perhaps they know something the rest of the country doesn't yet? Just when I thought it was safe to go back to the news (see
Let my People Go!), the courts have decided the government does not have the right to prorogue parliament and start a new session. Perhaps they would like to use the law to choose when we hold an election? Maybe even change the result if they don't like the incoming political party? No doubt the judges would like to make the laws instead of merely interpreting them! The whole system has entered Never-Never Land, and I now live in hope for Peter Pan to fly through the window and lead us by the hand out of this mess. Nothing else can save us but a magic miracle. M-A has sent a lovely picture of a pub-sign that sums it all up.
On the tube in London I saw another poster that gets my vote for the worst advertisement of the year. The heading is completely negative, and takes up so much room there is no room for a strap-line to draw people in, and the descriptive text is so small anyone wanting to read it would have to press against the knees of the person sitting below. I have no idea what the product is, and could not make it out from the width of a tube train. I used to help with writing adverts for pharmaceutical products, and a much better title might be: "
This is revolutionary", with a strap line to suggest the target audience or give a hint of what they're selling.
 |
| Worst advert of the year? |
On a lighter note, at the meeting the big boss has asked me to represent him at a series of bid-defence meetings where three companies are pitching for a multi-million pound contract. His email specified: "Please make your [medical] opinions known to the study team. You have an important voice - don't be shy." At last, someone has recognised I have an important voice - though I had always hoped it would be the voice of my poetry (see
Exile Poetry) rather than for pharmaceutical development.
